ROLE
Oneisha conceptualized and managed Spirit’s Opening Bell ceremony on The New York Stock Exchange. Responsibilities included being the main point of contact, developing the NYSE brand action + product display, creating digital and print assets, managing budget, organizing and executing the ceremony logistics and compiling press coverage.
THE RESULTS
Overall the Opening Bell Ceremony was a huge success and was a historical moment for Spirit Airlines. Oneisha also assisted in securing 13 media placements across news, business, aviation, and trade publications. The event garnered 19.1M media impressions and exclusive interviews with Spirit Airlines’ CEO Ted Christie in CNN, Bloomberg, Yahoo Finance, CNBC, Cheddar, and The Street.